Blog de Sportiw

adidas Breaking Barriers and Sportiw: LET’S BREAK BARRIERS!

Last summer, Sportiw joined the adidas Breaking Barriers Project, which aims to break down the numerous barriers faced by European women players throughout their sporting careers.

The world of sports is sometimes unfair. Women players face societal and cultural barriers that unfortunately keep them from fully enjoying their passion for sport. To fight against this, adidas has developed the “adidas Breaking Barriers Project”!

"The adidas Breaking Barriers Project is committed to breaking down these barriers for women and girls in Europe. The Project empowers and provides the sports industry with the tools to drive change. We are really proud and excited to see the launch of the adidas Breaking Barriers Innovation Lab, a call to all innovators and entrepreneurs who aim to tackle gender inequality in the sports industry with tangible solutions."

Clémentine PAINTER, Strategic Planning Director, adidas Business Development EMEA

Sportiw's commitment to the adidas Breaking Barriers Project...

Sportiw is one of the 6 start-ups selected by adidas to “Break the Barriers” in women’s sports. The goal is to promote gender equity in order to build a more inclusive world together.

Sportiw has recently joined the “Innovation Lab”, in partnership with Le Tremplin by Paris&Co. Our teams and the adidas teams are working together to offer better solutions to European women players during their sports career. We think and develop common solutions to improve the sport system for women and girls. 

The main focus of the program is equity: a value that Sportiw has been developing since its creation! Thanks to this collaboration and to the funds brought by the “adidas Breaking Barriers Project” and more particularly the “adidas Breaking Barriers Innovation Lab”, in order to launch the program, Sportiw will organize a contest and will give away 60 annual Premium subscriptions as well as 3 “Coaching Pack”. 

adidas Breaking Barriers X Sportiw giveaway

Through this giveaway, adidas “Breaking Barriers Project” and Sportiw offer women and girls playing basketball or handball :

  • 60 premium annual subscriptions:  to increase their visibility and thus, to be spotted by more than 4 000 clubs, coaches, agents, and managers present on Sportiw.
  • 3 packs « Coaching »in order to accompany the players and help them build their image to attract a maximum of recruiters. The pack includes personalized advice from our experts as well as videos analyzed by our partner Souting4U.

To learn more about the adidas Breaking Barriers Project 👉 click here!

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