For the third consecutive year, Sportiw has partnered with the adidas Breaking Barriers Project to provide women and nonbinary football players the opportunity to overcome obstacles in their sports journey. Together, we continue to promote equitable opportunities and support the development of women in football through a series of concrete initiatives.
The project benefits from collaborating with committed partners such as Common Goal, Women Win, and 17 Sport, who share the same vision of equity and inclusivity in sports.
The adidas Breaking Barriers Project: Concrete Initiatives for Equity
The adidas Breaking Barriers Project exists to make sport equal for women, girls, and nonbinary people by providing greater access, equity, and safety in sports.
By working together with experts in the field of gender equity and sports, nonprofit sports organizations from across Europe, and local leaders and coaches, the adidas Breaking Barriers Project provides the sports industry with the necessary tools to lead change so that, together, we can drive true equity in sports.
adidas uses its resources and influence to transform the sports industry by creating a more inclusive and equitable environment. Among the key initiatives of the project, the Innovation Lab is a startup incubator program focused on empowering entrepreneurs and innovators working on solutions that address the barriers that women, girls, and nonbinary people face in accessing sport.
Clémentine Painter, Strategic Planning Director at adidas Business Development EMEA, explains:
“The Breaking Barriers Project is a key initiative to eliminate the obstacles women, girls, and nonbinary people face in sports. Our goal is to provide athletes with the tools they need to succeed and ensure they have the same opportunities as their male counterparts.”
The adidas Breaking Barriers Project offers career management training, mentorship, and personalized support to help athletes and coaches achieve their goals at all levels. Start training to be a gender-equitable leader today with the adidas Breaking Barriers Academy.
The 2025 Competition: "Unleash Your Potential"
As part of this collaboration, Sportiw and the adidas Breaking Barriers Project are organizing a competition to support the development of women, girls, and nonbinary people in football through a variety of prizes.
The competition prizes include:
- A meeting with a top-level adidas athlete to gain practical advice and advance their career (subject to athlete availability).
- An adidas outfit complete with high-performance products (five available, subject to product availability).
- A Premium Sportiw membership to access a network of clubs, coaches, agents, and recruiters worldwide (105 available).
- Detailed profile analysis with personalized reports to improve their strengths and perfect their game (10 available).
How to Participate
The competition is open to women and nonbinary football players over the age of 16 who reside in Europe. To participate, sign up on Sportiw.com and complete the registration form here!
The competition will run from April 2, 2025 to May 2, 2025.
Looking Back at the Previous Edition: A Memorable Year
The 2024 edition of the competition helped over 105 athletes in Europe enhance their visibility and gain valuable opportunities. Among the major winners were Anaé Leleu and Edyta Falenczyk. Anaé Leleu had the honor of meeting the LDLC ASVEL Féminin team during a weekend in Lyon.
Learn More About the adidas Breaking Barriers Project and Sportiw
- The adidas Breaking Barriers Project – Official Site
- Looking back at the 2023 edition of the competition
Also, dive into the highlights of the 2023 edition to see how the winners used the opportunity to meet athletes and access resources to advance their careers.
Break barriers and unleash your potential with the adidas Breaking Barriers Project and Sportiw!