Blog de Sportiw

The Sports Content Revolution: Morescreens Redefines Fan Engagement

In today’s digital landscape, sports content holds an undeniable allure, captivating audiences across a plethora of disciplines such as football, basketball, baseball, cricket, and many more. This relentless quest for exclusive broadcasting rights among corporate giants, traditionally held by sports federations, urges clubs to rethink their distribution strategy.

This is where Morescreens comes into play. As a specialist in multi-screen video distribution solutions, Morescreens positions itself as a central player in this digital transformation. With recognized expertise and proven experience with top Serie A clubs and sports federations, Morescreens provides a comprehensive platform for live and on-demand content management.

The Exemplary Partnership with NK Hajduk

Morescreens’s team of specialists worked closely with NK Hajduk, a renowned club, to develop a tailored solution to meet their specific needs. The new OTT platform “HDTV” from HNK Hajduk was delivered in 11 weeks, allowing for the migration of content from their old platform and creating an entirely new experience for their existing subscribers. The platform offers a range of monetization tools, a live channel, and extensive video-on-demand programming. It is also integrated with Hajduk’s membership CRM system, offering additional services and benefits to paying members. The result? HDTV, an end-to-end OTT platform that redefines fan engagement and provides an unparalleled viewing experience.

Nicknamed “The Whites” (or “Bili” in Croatian) or “The Masters of the Seas” (“Majstori s mora”), the passionate supporters of NK Hajduk, united under the collective Naš Hajduk (“Our Hajduk” in English), acquired a significant stake in the club in 2023, now holding 30.12% of the shares after purchasing 10,000 shares. This involvement of supporters reflects their deep attachment to the club and their desire to actively contribute to its success and sustainability.

Thanks to Morescreens, NK Hajduk has succeeded in attracting over 200,000 registered users in just three months of operation, demonstrating the significant impact of this collaboration. This success speaks to Morescreens’s ability to provide tailored solutions, combining technological innovation with a deep understanding of clients’ needs.

In an ever-evolving landscape where personalized content and user engagement are paramount, Morescreens positions itself as a leader in the digital transformation of sports. Their commitment to clients goes beyond service provision; it embodies a constant willingness to help clubs effectively connect with their audience and stay in tune with the dynamic market demands.

But the partnership with NK Hajduk is just one example among many. Morescreens has worked with a multitude of clubs and sports federations to develop customized solutions that meet their unique needs. Whether it’s live event broadcasting, on-demand content management, or user experience optimization, Morescreens is there to support its clients every step of the way.

The CEO's Remarks:

Predrag Mandlbaum, CEO of Morescreens, shares his insights on the year 2023 and the outlook for 2024. He highlights Morescreens’s remarkable growth, with a more than 50% increase in ARR and successful international expansion into markets such as Lithuania, Germany, Croatia, Kosovo, and Mongolia. Mandlbaum also emphasizes the pillars of Morescreens’s success: experience, customer and partner loyalty, employee engagement, product sophistication, and market diversification.s

Constant Engagement in Innovation:

As a leader in the multi-screen video distribution industry, Morescreens continues to innovate and invest in new technologies to offer clients the best possible solutions. The R&D team works tirelessly to push the boundaries of what is possible while remaining attentive to the changing needs of clients.

To find out how Morescreens can transform your sports broadcasting experience, visit and immerse yourself in a world of passion and innovation.

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